Detailed Programme

  If you wish to become involved in AiG please email your topic and speaker suggestions to Ewa.bakun@clariongaming.com or call +44 (0) 20 7370 8567.

Tue 09/03/10

Time Breakout Plenary Sessions
09:00

AiG registration

AiG registration

10:00

AiG Track One: How to expand a successful Asian Gaming business into the European market


With major Asian operators now expanding aggressively into Europe through sponsorship, re-branding and licensing, you need to understand the value, potential and risks associated with European expansion and prepare your business to become global:

 

10:00 Welcome address and audience introduction/business card exchange

 

10:15 Whether it’s to expand their business into new jurisdictions, seek financing, sell their business (or aspects of it) or reach for an IPO, online gaming operators in Asia have been expanding aggressively into Europe. In this segment, we find out from the lawyers consistently ranked as the leading legal advisers to the online gambling sector the steps you need to undertake in order to develop your operations into a credible, corporatized, international business and one that can successfully compete in Europe.

 

In this session, they will address three broads areas, regulatory, commercial/tax and corporate.

 

Regulatory - Understand the measures you need to take to adapt your business to European regulatory requirements, including:

  • licensing options
  • corporate/social responsibility
  • anti-money laundering / proceeds of crime issues
  • player identification and verification identification


Commercial - Structuring your business for the future:

  • Location of operations and people
  • IPR
  • External relationships
  • Intra-group relationships

 

11:15 – 11:45 Coffee and refreshment break

 

Corporate - how to take the business to the next phase

  • Accessing external investment
  • Preparing yourself and your business for an exit - the sale / IPO drivers and process

David Collins, Head of Corporate Finance, Berwin Lighton Paisner

Stephen Ketteley, Partner, Berwin Leighton Paisner

Hilary Stewart Jones, Partner, Berwin Leighton Paisner

 

12:30 Lunch

 

14:00 Football sponsorship - maximising the return on investment for Asian brands

  • Why consider European football sponsorship
  • Activation strategies around football sponsorship to increase your brand awareness and customer involvement both in Asia and in Europe (not sure what they are, but perhaps you could add some examples to make the bullet more specific and appealing)
  • Sponsorship alternatives to football

Jon Collins, CEO, Football Asia

 

14:30 Sponsorship case study inteview – learning lessons from over-a-year West Ham-SBObet cooperation

Bill Mummery, Executive Director, SBObet
Inteviewed by: Jon Collins, CEO, Football Asia


Speaker(s):

AiG Track Two: How to build a successful entertainment business for China


China is where the gains could be the highest for gaming companies. This interactive workshop will provide an in-depth understanding of the market, the risks involved, the legal environment, competition, business models and customers. This workshop will help you to:


 

10:00 Welcome address and audience introductions/business card exchange

 

10:15 Opening address – China’s potential: opportunities, challenges, top success factors

Teddy Cheng, Chairman, C Y Foundation

 

10:30 Learn from the experience, best practice and developments of local lotteries

Guojing Su, Chair & Founder, Asian Responsible Gambling Alliance & China Lottery Industry Salon; Lottery Expert, China Ministry of Civil Affairs

 

11:15 Coffee and refreshment break

 

11:45 Exploring Technical Issues and Requirements for Regulated Online Gaming

  • Finding the key technical issues of online gaming
  • Exploring the requirements for developing online games in the perspective of regulators
  • Suggesting sound reconciliation and exception handling
  • Discussing some technical solutions

Andrew Siu, Chairman, Steering Committee, MPI-Melco Gaming and Entertainment Information Technology Research and Development Centre

 

12:30 Lunch

 

14:00 Avoid mistakes and adapt the lessons learnt from the mobile lottery deployment

Lee Gao, CEO, SunLoto

 

14:30 Maximising your customer acquisition in the online space in a highly competitive and challenging business and regulatory environment

  • Understanding the profile of online players to devise effective online campaigns
  • Analysing key challenges of online marketing in China
  • The dos and don’ts when marketing to China’s online players
  • Converting recreational internet users to regular and high-value players
  • Understanding the affiliate world in China; building relationship and working with affiliates
  • Implementing innovative marketing campaigns to adapt to the challenging regulatory environment

Chris Chan, General Manager, EnTechMarketing

 

15:00 Exploring alternative business models

Social/skill games

Sam Woelm, Executive Director - Business Development, C Y Foundation

 

15:30 Exploring alternative business models

Building a casino in a 3D virtual world

Jane Zhang, Chief Strategy Officer, Circle Pleasure

Speaker(s):

16:00

Drinks & Networking in the Expo Hall

 
17:00

End of AiG Day One

 

Wed 10/03/10

Time Plenary Sessions
09:00

AiG registration

09:30

Welcome address and opening remarks

Speaker(s):

09:40

Driving regulatory developments in the region for the creation of a transparent legislative framework


The complexity of regulatory environments is the biggest challenge to anyone aspiring to start and grow iGaming operations across Asia. The Philippines are at the forefront of these developments and with gaming’s significant contribution to the Filipino economy, the benefits are clear. Find out:

  • How gaming regulations are evolving
  • How the Philippines are promoting gaming across Asia
  • How best you can prepare to take full advantage of the market’s potential
  • What you can and can not do to offer iGaming elsewhere in Asia from a Filipino base

 

Speaker(s):

10:10

Conference chairman remarks – addressing commercial implications of doing business in Asia

 

Speaker(s):

10:20

Marketing channels and strategies to increase your online customer base in Asia

 

Take full advantage of the love for gaming amongst Asian consumers:

  • Investigate acquisition and distribution channels
  • Understand changing customer behaviour patterns
  • Make sure you know how to reach customers, get their trust, involve them as players and agents and track their behaviour properly to retain them as loyal customers

 

Moderator(s):

Speaker(s):

11:00

Refreshment and networking break

11:30

Understanding macro market dynamics to capture the right opportunities


Asia comprises 47 countries, nearly 4 billion people and more than one hundred different languages.  Find out how to traverse such diversity and clinch the huge opportunity by building a business than makes sense to your customers, business partners and you!

  • Embrace cultural differences in conducting business in the different Asian countries, with customers and business partners
  • Understand unique consumer behaviours and patterns to build an entertainment proposition that works for them
  • How to develop an innovative approach that respects Eastern business practices

 

Learn from one of the leading experts on building a successful iGaming business in Asia! Download the brochure to see who is the speaker!

 

Speaker(s):

12:00

Why, when and how to expand from Asia into Europe

 

With Asia’s leading operators 188bet, SBObet, 12bet and Mansion, already present in Europe, the opportunity is clear.

  • Find out whether you should also adopt that strategy, what the rationale is and what benefits this move would give you.
  • Explore and prepare for the biggest challenges in moving from an agency-based to fully consumer-facing model
  • Become a fully licensed global brand

 

Speaker(s):

12:30

Bridging the gap between the East and the West to take advantage of the global opportunities in online entertainment

Speaker(s):

13:00

Lunch break

14:30

Speed Networking

 

In a 60-minute speed networking session you will be introduced to dozens of like-minded peers who you can learn from and potentially do business with.

Having met everyone in the room and understood how they can be beneficial to your business, you will gain even more insight into who is trading in Asia and how you can work together, which means you can feel more comfortable conducting business discussions with your peers.

15:30

AiG Mega Debate “How to succeed and grow your business in Asia”

 

What is the key to success in Asian iGaming? Is it products, business models, partnerships, technology systems or distribution channels? Opinions are divided and will be analysed during this debate, where everyone is encouraged to share their opinion.

 

You will first hear 10 minute opinion statements by ‘Advocates’ of the following successful gaming products and strategies:

 

  • Mahjong and Asian-specific products with immediate domestic appeal - presented by Allen Yan, Asian Gaming Ventures
  • Poker (current state of poker for each of the top Asian countries, both online and offline; the keys to successful poker entry into Asia; what the top affiliates and agents locally are doing to drive new customer acquisition) - presented by Pierre Wuu, Asian Gaming Ventures
  • RNG vs. Live products that offer the ‘trust factor and real gaming experience’ - presented by 178Game
  • In-running technology, Asian Handicaps and spreads - presented by Hans Thomas Gross, Runningball
  • Payments and being able to offer options sensitive to local cultures and banking systems - presented by Jens Bader, Neteller
  • Mobile phones, internet cafes and other distribution models favourable or convenient to the Asian customer - presented by Dennis O.Valdes, PhilWeb Corp.
  • Agents and junkets – how to work with a powerful system of trust and referrals - presented by David Briggs, Orchid Sports
  • Multi-level marketing – necessary in environments where getting to your consumer requires an innovative approach - presented by ToteDaddy

 

Following quick-fire 10 minute presentations, you will have an opportunity to discuss their pros and cons and learn best practices for implementing each in much more intimate, off-the-record discussions with your peers, in small groups seated at round tables. Our VIP ‘Advocates’ offering their expertise at the beginning will be available to further facilitate the discussions, answer your questions and share conclusions at the end of the session.

 

Moderator(s):

Speaker(s):

18:00

Partnership building and deal making private meetings in hotel suites

 

Those still eager to expand on their knowledge and take advantage of all industry experts gathered at AiG are invited to retreat to meeting suites reserved for even more networking and partnership matching. Each meeting room will cover a specific topic, including those just discussed in the AiG Mega Debate.This is your chance to ask private questions and engage with people as eager to learn about the topic as you are.

19:00

Drinks & Networking in the Seawall Gardens of the Sofitel Philippine Plaza Manila

Full open bar with lots of mouth-watering canapés from 7:00 pm to 9:00 pm on Day Two, 10 March, right after conference sessions and private meetings finish. Meet AiG attendees, speakers, sponsors and exhibitors for post-conference chat, enjoy the spectacular views of the Manila bay and relax in the beautiful Seawall Gardens of the Sofitel Philippine Plaza Manila. Get ready for the After Party in the centre of Manila!

22:00

AiG After Party

Join us in Manila’s most exclusive nightclub, Members Only, recommended by the local iGaming professionals, from 10 pm onwards on 10 March for a night of extravaganza and fun.

Thu 11/03/10

Time Plenary Sessions
09:30

AiG registration

10:00

Payments options to expand your web-based gaming services


Secure a direct route to your players by developing safe and comprehensive online payment options that match the payment culture of your target country

  • Avoid legal risks
  • Establish secure, user friendly and trusted systems
  • Offer a wide range of options to your players


    Due to industry demand and sensitivity of the topic we are opening this panel to a selected number of payment solution providers, invited to hold a 5 minute presentation  which will include an overview of a solution and/or an example of how a payment problem, specific to Asia, has been solved.

    The panel will then be open to general discussion between the panellists and the audience: panellists will be available to join your table and answer your specific questions. As many critical payment challenges require more intimate environment and are not suitable for an open forum, you will have a chance to talk to the panel experts directly and in an off-the-record format.  


Case studies could tackle one of the problems below:

- payment cards (credit, debit, prepaid, stored-value etc.)
- exotic currencies
- localised solutions
- fraud
- anti-money laundering
- restrictions applied to on gaming accounts
- credit risk
- mobile payments
- chargebacks

Solution providers interested in presenting a case study during this innovative panel should contact Ewa Bakun, Event Director, at ewa.bakun@clariongaming.com or on +44 (0)207 370 8567.

Speaker(s):

10:40

SEO Asia: Understanding the difference behind ranking for search in Asia

 

· Inbound Links

· Social Media Optimization

· Person Development for home made brand advocates

· Translation

· Design Preferences

Speaker(s):

11:10

Case study: Online marketing in Indonesia - focus on financial betting

 

Learn from this practical and interactive case study:

  • Engage with diverse affiliates to bring more players to your site
  • Find out the most profitable marketing channels
  • Explore innovative ways to reach consumers
  • Get unique insights into the Indonesian market, where BetOnMarkets have been particularly successful


Download the brochure
to find out more.

Speaker(s):

11:40

Refreshment and networking break

12:10

What we can learn from Asia's lotteries about the future of online gaming and betting

 

Lotteries lead the way as state-licensed, endorsed gaming operations and are important stakeholders, often at the forefront of regulatory and technological developments.
 

  • Learn about the possible and upcoming changes to lottery regulations to prepare for the effect they might have on your operations
  • Explore the changing interaction between state and commercial operators
  • Discover what and who drives the lottery regulatory landscape

Speaker(s):

13:00

MegaSportsWorld case study


Leveraging your land-based sportsbetting offer to build an integrated gaming proposition that encompasses diverse channels, including retail outlets, internet points, telebetting and web-based operations:


  • Analysing prospects and feasibility of online sportsbetting in the Philippines
  • How to exploit resources and expertise of the land-based operation in the online space
  • Examining drivers behind betting shops going online
  • Forging partnerships to take advantage of the opportunities in the online space - MegaSportsWorld's cooperation with PhilWeb

Speaker(s):

13:30

Setting up your operations in Asia


Speaker(s):

14:00

Lunch break

15:30

Close of AiG